Josh Rosenstien - Hoxie Spritzer • California
Simple. Natural. Born in Southern California and bursting with glamour. HOXIE is the all-natural dry wine spritzer, crafted from native grapes grown in America’s heartland. The disruptor, the game changer, HOXIE is America’s first top shelf wine spritzer that transitions seamlessly from the bar to the barbecue.
HOXIE was created by Josh Rosenstein (say it like Frankenstein). Josh started drinking wine spritzers as a young line cook in his native New York City, when a sous chef he worked the brunch line with taught him how to take cooking wine, seltzer, fruits, herbs, and botanical scraps and turn them into the fizzy concoction he models HOXIE after today.
Later moving to Los Angeles and working for Suzanne Goin, Josh was heavily influenced by the bounty of fresh SoCal produce, which later became the cornerstone for his modern day spritz. He started doing private dinners, cooking over a wood fire, and found spritzers to be the perfect pairing.
In the twilight of good food and drinks, Josh introduced his spritzers to guests and friends, who extolled the virtues of his refreshing bubbly concoctions. At one such dinner, a friend said you should bottle these. Despite the fact that he thought it sounded ludicrous, Josh couldn't get the idea out of his head. Once he determined that he could make a delicious spritzer that wasn’t full of crap, he was all in. And BOOM, Hoxie was born.
But what does HOXIE mean, you ask? Well, HOXIE comes from “hock,” an English slang term for white wine from the Rhine Region, and “foxy,” an adjective often used to describe the Catawba grape. So HOCK+FOXY= HOXIE.
Needless to say, HOXIE would not be what it is without native grapes. After two years of searching for the perfect “juice,” Josh finally stumbled across native grapes, sustainably farmed at family owned vineyards in America’s midwest.... Catawba, St. Vincent, Vidal Blanc, to name a few. Did you know Catawba happens to be the first grape in this country used to make sparkling wine.
Since reinventing the category, Josh has devoted himself to spreading the spritz life with HOXIE.